About Me

Having run the digital presence and online marketing efforts for multiple family businesses, I’ve come to learn the best ways to pinch pennies and stretch dollars.

I’ve learned what purchases, services, and subscriptions are worth investing in vs what can be handled in-house just fine.

I’ve built my own tools to get out of expensive contracts to reallocate those finds to better investments, and constantly keep an eye out for the best ways to maximize ROI and streamline team efforts in pursuit of efficiency.

My Mission

I aim to serve my clients with only the most essential services that I know of, and to make their business the most successfulit can be using the tools and processes I put in place for them.

I am not a jack of all trades. I will happily refer you to other specialists if you’re looking for something that isn’t my personal strength.

That is why i can focus my efforts on just the exact things that i know are truly needed, and only using the best tools and services available and at the best price because these tools are not available to the general public at the pricing I am able to offer it.

What Makes Me Special

I care deeply about making local businesses succeed. I was born and raised on a tropical fish farm in Miami, Florida and grew up working in every aspect of the damily business, from mowing and pulling weeds to picking up and delivering wholesale orders to all the digital and print marketing efforts.

I love small business and know how much it drives the local economy and is the best avenue for individuals and families to contribute to their community and build wealth if managed well.

My Services

I focus on the following services to best serve my clients:

  • Website Essentials: I love local businesses, and the truth is that they are great at what they do and the services they provide the community, but sometimes their website (which is how customers are usually finding out about them in the first place) doesn’t match the high quality of the services they deliver. It’s common that a business will set up their website and then leave it stagnant for years, while their competitors modernize and eventually surpass them. This is unfortunate because it can lead that small business to lose out on potential clients even though their actual services may be better than what the competition is offering, but that first impression doesn’t portray that same confidence.
  • Online Review Presentation: Your reviews set you apart. Your website needs to showcase them automatically and with the proper structure that’s actually approved by Google (copying and pasting your reviews is actually a big no-no, and I have a simple, easy tool to fix that for you). Your customers may already find you on Google with your ratings and reviews, but having the best ones up front and center can tip them the rest of the way to trusting you enough to make that call or email you to take you up on what you do.
  • Review Outreach Automation: I struggled for years to get a handle on requesting (and actually getting) online reviews from customers in a consistent way until I invested in becoming a certified specialist with exclusive access to a closed source automation tool not publicly available. This tool single-handedly doubled my family’s Christmas Tree Farm’s online reviews in one month compared to the prior three year’s volume
  • Review Response Automation: You know you need to reply to the reviews you receive, but it slips your mind, it gets away from you, or you just don’t know what to say in order to express your gratitude and include personalization and not feel too over-the-top. I know, because I’ve been there myself. Many times. That’s why I sought out the easiest and simplest product to use that generates the response, gives you full editability (so you can make sure you agree with what’s being said), and puts it right in your hands as soon as any new review comes in.
  • Email and text message automation: I’ve tried everything on my websites to collect and market to subscribers, but nothing truly valuable came from it until I partnered with a best-in-class software company that has professionally built out the right offers and follow-up sequences targeted to deliver exceptional ROI on a small budget, including specialized lead alerts, follow-up reminders for personal engagement and buolt-in referral reward management if desired.

Why Choose Me

I know the Digital Marketing space is crowded, and not a day goes by that my own website admin emails aren’t bombarded with offers to review my website or my ranking or my SEO.

I take a different approach. I’m not spraying and praying for a random email to fall into the right lap, and I wouldn’t want someone like that handling the marketing for my own company.

I believe in personal, accountable, and cobeneficial relationships where everyone is in it for the win-win.

I pursue long term symbiotic relationships with every client I serve because I know that in this business, I am only successful if my customers (that could be you!) are even more successful.

I love small business and know how much it drives the local economy and is the best avenue for individuals and families to contribute to their community and build wealth if managed well.

My Commitment

I believe in supporting the planet we live on, that’s provided us with the ability to do all these amazing things we do. That’s why I’m dedicated to helping our climate by donating 1% of our income to removing excess carbon from the environment.